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What Does Success Mean To… Gavin Bell?

Gavin Bell


Gavin Bell is the founder of Blue Cliff Media, a social media marketing agency based in Edinburgh, UK. We sat down with him to discuss what success means to him, and how he achieves it using accounting apps!

What does success mean to you?

“Hmmm…I was going to say happiness but I think that’s a bit cliched, I think ‘success comes from happiness’ rather than ‘happiness coming from success.’ Success to me would be being able to do what I want when I want (that’s probably why I’ve chosen to start my own business!).

Beyond that I would say financial freedom and having time to spend with people.”

What does that mean for Blue Cliff Media?

“I want to grow the business into a good-sized agency, obviously we are in the social media space, and I want to stay in this space, but I also want to expand the business in terms of overall strategy.”

What apps can’t your business live without?


Buffer – “I manage a lot of social media accounts for clients so I use Buffer to schedule all of the posts going in, it’s great”

Hootsuite – “In addition to managing accounts I need to be able to interact with people and if I’m managing multiple accounts then Hootsuite allows me to do that easily.”

Xero – “I am terrible when it comes to accounting and Xero makes it so much easier, I love just being able to hit a button and for it to reconcile all of my accounts. I just have to look into a cash flow forecasting app now…”

Rebecca Fowler

I'm a marketer and a lover of puns. Greggs fan ✌️