How Marketing and Communications Agency Chatter Manage Their Cash Flow
Bank manager freaking out? Don’t worry, help’s on the way!
In this guest post, Paul Ainley – Partner at marketing and communications agency Chatter – explains how his company is planning more effectively for the future.
Along with two partners, I run Chatter, a marketing and communications agency based in Leeds. We specialise in HR communications and help businesses like Skype, MTV, and Telefónica to build and manage their employer reputation. We’re particularly strong in terms of digital communications, so get involved in lots of careers websites, employee portals and social media stuff.
Taking Charge of Our Finances
We set up Chatter in April 2011 and were using FreeAgent as our finance and accountancy tool from day one. We quickly realised we needed a forecasting tool that was equally simple to use. Float was the natural choice because of its strong integration with FreeAgent.
When we first started using Float, we could see it had the potential to help us manage the business more effectively, but, to be fair, it had a long way to go. The main reason we decided to buy a subscription was because of the way the Float team engaged with us, sought our input, and fed that into their development plans.
A few months ago, we finally ditched all the spreadsheets and moved to Float as our sole forecasting tool. Being in at the beginning has meant we’ve had the opportunity to help mould the software from a user perspective, making clever technology simple and easy to use.
No More Bank Manager Freak-Outs
We use Float to help us keep track of any opportunities that have been scoped, but not signed off. It helps to focus and drive our sales activity, and keep track of anything that’s outstanding and needs attention. It also helps us to forecast and budget with greater confidence. Like most start-up businesses, we find cash-flow our biggest challenge. Float helps us plan more effectively for the future without freaking the bank manager out!
One final thought: this type of software will enable even the smallest enterprise to manage their business more efficiently, but it’s important to really commit to using it to get the full benefit.
To see how Float can help your agency, just like it helped Chatter to avoid more financial freak-outs, why not sign up for a free trial today?